With the release of the game-changing Mustang Micro, the campaign opened up a discussion about creativity that centered around technology—a new approach for Fender and for the average musician alike. Our approach focused on a wide range of content that would inspire musicians to pick up and play, anything, anytime, anywhere.
 
Utilizing a bold color palette, variable typography animations, and 3D renders of the product, we focused on real moments of exploration to show how the Micro simplifies the process of discovery—with a device that is almost too small to see.