top of page
CLIENT/PROJECT
JORDAN
TATUM 1 LAUNCH
ART DIRECTION
CONCEPT
VISUAL CENTER
DESIGN & ILLUSTRATION
ROLES/RESPONSIBILITIES
OVERVIEW
Debuting at Boston's renowned Concepts store, the Tatum 1 launch was a spectacle, transforming the space into a contemporary bodega newsstand. "Only Up News" provided a canvas for Jordan brand storytelling, heroing Tatum's shoe colorways and narrative. The takeover included custom magazines centered around Tatum, coffee tables crafted from Tatum newspapers, bespoke materials and props inspired by basketball culture, as well as an interactive book and newspaper stand creating an immersive experience that celebrated the essence of the athlete.
TEAM
ZACK TEACHOUT—STRATEGY
DEREK LEACH—CREATIVE DIRECTION
WES EGGEBRECHT—DESIGN/ILLUSTRATION
CRAIG SPRECHER—DESIGN
bottom of page