Blending futuristic athleticism with nostalgic vibes reminiscent of 90's pizza parlors, Parlor23, the Jordan brand experience at NBA All-Star weekend, offered a unique fusion of past and present. Guests enjoyed interactive court experiences and athlete-themed drills before unwinding in a custom pizza parlor inspired by Michael Jordan's legendary flu game. Complete with memorabilia walls and themed keepsakes, the space catered to diehard Jordan brand enthusiasts with easter eggs and athlete storytelling, offering an immersive celebration of the iconic brand.