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CLIENT/PROJECT
JORDAN
STAGE23
ART DIRECTION
VISUAL CENTER
SPATIAL DIRECTION
DESIGN
ROLES/RESPONSIBILITIES
OVERVIEW
The Jordan brand activation at Women's All-Star weekend in Vegas was singularly focused: to spotlight her. By celebrating and championing women's professional basketball, the Jordan experience ingeniously transformed the court into a stage, elevating both Jordan athletes and high school talents alike. Placing her at the forefront, the stage served as a platform, utilizing stage production elements for athlete brand moments and product experience, the visual center gave our audience the opportunity to shine. Literally.
TEAM
ZACK TEACHOUT—SPATIAL DIRECTION
DEREK LEACH—CREATIVE DIRECTION
CRAIG SPRECHER—DESIGN
STUART INAMURA—ANIMATION
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