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CLIENT/PROJECT
NIKE X DSG
GEAR UP '22
ART DIRECTION
PITCH & CONCEPT
VID/PHOTO DIRECTION
DESIGN
ROLES/RESPONSIBILITIES
OVERVIEW
The Nike x DSG "Gear Up" campaign focused on the return to the field, court, or track, capturing the essence of reuniting with teammates and the joy of competition. Through youthful visuals and dynamic athleticism, the creative spotlighted the shared experiences of athletes as they embraced the rituals of sports culture. From celebrations to intricate handshakes between teammates, the campaign sought to encapsulated the camaraderie and spirit of unity inherent in sports.
TEAM
COE LOTTIS—STRATEGY
CHRIS DAMIANI—CREATIVE DIRECTION
MATTHEW ROSS—DP/VIDEOGRAPHY
SAM STEMBER—DESIGN
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